Yamaha et Hero Motors collaborent pour pénétrer le marché de la transmission intégrale

Selon les médias étrangers, Yamaha et Hero Motors vont investir 2,5 millions d'euros (2,9 millions de dollars américains) pour créer une joint-venture pour fabriquer des roues motrices pour vélos électriques. La coopération sera officiellement établie fin novembre et Hero détiendra 90% des actions.

Hero Motors owns Hero Cycles, India's largest bicycle manufacturer. The unnamed company will be located in the Ludhiana district of Punjab, India.

According to Yamaha's announcement, wheel hub drives account for about half of the European electric bicycle market. The company said that as demand for these drive units is expected to increase, Yamaha seeks to reach an agreement with Hero to expand its product portfolio beyond mid-drive motors. Yamaha currently offers proprietary central-mounted drive units.